The Robin Collective
x KFC

We teamed up with KFC to create a product that would mark the launch of Seattle's Best Coffee and compel customers to buy more hot drinks  when visiting the restaurant.

The ‘Scoff-ee Cup’ was designed as a unique biscuit, wrapped in sugar paper and lined with an indulgent layer of heat resistant white chocolate.

Coverage

The Telegraph

Metro

New York Times

Goodfood

The Daily Mail

The Wall Street Journal